Being a Midlands-based blogger, I always do a little butt-wiggle of joy when I get invited to an event that’s not in London for once. The chance to meet some amazing brands and play with some beauty bits without the hour train journey to Euston? It’s the stuff that dreams are made of, my friends (okay, very selfish, lazy dreams… but dreams nonetheless).
A couple of weeks ago, one such dream-like event popped up as I was invited to the launch of the brand new Debenham’s store in Rugby. Along with fellow Midlands blogger Emma from Brummy Mummy of 2, I was given a sneak preview at the shop the day before it opened to the public. Armed with a glass of champagne, we had a tour of all of the new beauty counters, learning about the various brands as well as the new store as a whole.
My eyebrows got some much needed attention at the Benefit Brow Bar, and I was also lucky enough to pick up some samples along the way from brands including Clarins, Clinique, Urban Decay and Bare Minerals. All of the staff we spoke to were so friendly, helpful and passionate about their brands that I know shopping at this store would be a really positive experience (unlike some department stores where the counter girls can make you feel like a bothersome troll).
Rugby is only around 20 minutes away from me, but I have to confess that I’ve never really gone out of my way to visit the town as I didn’t know what it had to offer in terms of shopping. I’m sure that will all change from now on though, as the new Debenhams store is based on the equally new Elliot’s Field retail park. H&M, River Island, Outfit and Next will all be there too, along with food options from Nandos and Ed’s Diner. If you’re local, then I definitely recommend paying it a visit as you won’t be disappointed.
A huge thank you to Debenhams for inviting me along to their new store!