Primark A/W 2015: First Look


This weekend, the sun is shining, Lauren’s at Glasto and I’m off for a weekend away in Brighton with my friends. By all means we’re embracing summer now that it’s finally hit the UK, and yet if there’s one thing guaranteed to make me crave the colder months just a bit then it’s this: the new autumn/winter 2015 collection from Primark.

Primark had their AW15 press day a couple of weeks ago (the silly Post Office must have lost out invitations AGAIN, jeez…) and since then sneak peaks have been popping all over the net. It basically looks as if we’re in for a lot more 70s boho action, with plenty of a-line shapes, tassles, polished cloggs, flute sleeves and maxi lengths. I’m even contemplating getting myself a shaggy autumn fringe to fully get on board with the look, but I really need to remember the daily struggle that is having a fringe (particularly one prone to separating in the middle and making me look like a 90s boyband babe).

Below are some press shots from the beaut range, all taken from, but if you visit their full feature then you can see some individual pieces too. I’m now off to frolic around on a Brighton beach and try to not to think about shaggy furs, but let me know what you all think of the AW15 range in the comments below!

aw15-press-a4-cmyk-300dpi4 aw15-press-a4-cmyk-300dpi7 aw15-press-a4-cmyk-300dpi16 aw15-press-a4-cmyk-300dpi21 aw15-press-a4-cmyk-300dpi24What do you all think of Primark’s AW15 collection so far? 


10 Responses

  1. Andreia June 27, 2015 / 12:54 pm

    I love the collection, so adventurous and well styled x

    • Claire June 29, 2015 / 9:31 am

      Definitely, it’s great to get some styling inspo too 🙂 xx

  2. Lyndsey June 27, 2015 / 4:37 pm

    I am such a huge Primark fan and when I seen posts from their press day (my invitation didn’t arrive either, weird that) I started wishing for A/W to come sooner!

    • Claire June 29, 2015 / 9:30 am

      Haha, shall we blame the post office? 😉 xx

    • Claire June 29, 2015 / 9:29 am

      YES those heels are going straight in my basket once they come in! xx

    • Claire July 1, 2015 / 11:45 am

      I agree, SO excited 🙂 xx

  3. Em July 1, 2015 / 8:10 pm

    Looooove <3 that coat! x

    • Claire July 1, 2015 / 11:20 pm

      It’s a beauty isn’t it! xx

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