Everybody who knows me knows that I love Primark, A LOT. In fact, if I ever turn up on the missing persons’ list then the first place people should check is my local store, as the chances are I could have just been crushed by a pile of jeans, or be in the changing rooms trapped inside a dress (which yes, has happened to me – twice…)
Anywho, Primark have been gradually expanding their collection over the last couple of years. By stocking a range of beauty products, from fake tan and eyelashes to face wipes and moisturisers, they were certainly becoming a one-stop for all of those ‘popping into town for a few bits’ needs. This goal seems even closer to being achieved now with this month’s release of their brand new beauty range, PS Love. With prices ranging from just £1 – £2.50 and including false nails, lip crayons, eyebrow pencils, eyeshadow palettes and more, they’re seriously reaching out to the cheap and cheerful shoppers out there.
OBVIOUSLY I couldn’t resist trying at least one item from the range (even though makeup from anywhere other than Boots or Superdrug makes me anxious), so opted for the Volumising Mascara in Ultra Black. I’m a huge mascara fan (and you can click here to read our other mascara reviews) so was intrigued to see what Primark were putting their name to and whether it could deliver for just £2.
Firstly, I was quite happy when I opened it to find the brush is a plastic one. These are definitely my preferred type of wand, as I find they separate my lashes much better than fibre brushes. It’s also nice and chunky, which bodes well for the volumising claims. Other than that, it’s quite a crude brush (by which I mean it’s very basic in design, not that it tells saucy jokes). We’ve grown used to a mascara market saturated with bendy, curly and twisted wands that are designed to catch each and every lash, so using something as no-frills as this definitely feels a little weird and you have to go quite steady to avoid a) making a total mess and b) taking an eye out.
However, once on the formula of the Primark mascara is actually pretty good. The ‘Ultra Black’ claims are 100% founded – it really is black. It also goes on nicely; not too wet like some mascaras but also doesn’t feel like it’s clumping your lashes together. The best part for me is that it lasts really well, with no flaking throughout the day – and it really does stay VERY black.
So what’s my overall opinion? At the end of the day, the Benefit team aren’t going to be losing any sleep over the PS Love mascara knocking They’re Real off the top spot or anything; but for just £2 this really isn’t bad. In fact, it’s better than a fair few drugstore mascaras that I’ve paid four times as much for. Even if you only pick one up to keep as a spare, I would say it’s definitely worth the money.
Have any of you tried this, or any of the PS Love range yet? What do you think?