Primark A/W 2014 Collection: First Look

Primark AW14 1

There are three things in this world guaranteed to excite yours truly: 1. a new series of Game of Thrones, 2. a surprise packet of biscuits, and 3. a sneak peak at Primark’s new season’s collection.

Now, I know we don’t really want to be thinking about A/W yet. Summer’s only just getting started and the thought of fleece-lined tights and razor-sharp nips should still be a very very distant thought for us. But I defy – yes, DEFY – you to look at these photos from Primark’s A/W14 lookbook and not get just a little bit excited at the thought of donning some of this fur.

Primark AW14 2

This exclusive look at next season was first brought to us by Company magazine, who also outlined the key collections that will be gracing our local stores. These include School’s Out, which aims to carry the varsity trend of this (and last) summer into autumn/winter by incorporating a 60s mod edge; and Garden Army which is all khaki, parkas and ankle boots.

Primark AW14 3

Slavomania is probably the new collection I am most excited by, as folky, boho-style finally makes a comeback in a way that doesn’t make me want to vomit. Shaggy furs and floppy hats sound like a welcome relief from all the leather I was hoiking myself into last year.

Primark AW14 4

In terms of individual pieces, the coat and jacket game seems like it’s going to be particularly strong for Primark this year. Texture seems to be played with in a big way, with everything from wool and leather to fur and fluff getting a look in, while shapes are going over-sized and masculine (not sure how this will suit us short girls, but time will tell). It also looks like it’s going to be another amazing season for Primark shoesies, as clumpy platform boots, metallic flats and fashion trainers all make an appearance. And are those thigh-high boots I see below? Yes, all of our panto dreams could be answered, my friends.

Primark AW14 5

These collections are due to start hitting stores around mid-August and  I’ll definitely get my squirrel head on and start stocking up for winter as soon as I see some of these pieces start to show up.

What do you all think of the Primark A/W14 lookbook? 


8 Responses

  1. Hannah June 23, 2014 / 5:21 pm

    GREAT selection of fur coats, can’t wait to see what else good old Primark have to offer us this A/W (although I’m totes not ready for summer to be over yet!!) xxxxx

    • Claire June 23, 2014 / 5:24 pm

      Same, I can’t wait for more pictures to be released! And 100% with you on the summer issue, has it even started yet?! xx

  2. Lauren June 23, 2014 / 10:27 pm

    Jeeze Primark are really knocking it outa the park, I’d never have guessed these were Primark just looking at the photos

    • Claire June 24, 2014 / 9:17 am

      YES exactly, I never would have thought it either 🙂 xx

  3. Amelia June 24, 2014 / 8:55 pm

    Wow! I will be spending a lot of money in Primark this year then! Haha. Amazing pieces, I need them!

    • Claire June 25, 2014 / 12:00 pm

      Full agreement with you there, every now and then I think I might put myself on a Primark ban but this is not possible 😐 xx

  4. Alksne July 1, 2014 / 10:56 am

    Oh my!
    I saw some pictures with some samples when they were having an event in their showroom, but these pictures – damn.
    I was planning to come in October to UK for couple of days – and now it’s final, I am so coming and I am so getting the check in luggage, cuz I need them coats! I need them all!!!

    • Claire July 1, 2014 / 10:59 am

      Oh you DEFINITELY need to haha, stock up while you can! 🙂 xx

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