I’ve got a bit of an earth-shattering confession to make: I kind of haven’t been loving Primark over the last six months. Whether it’s because I just haven’t been particularly inspired by fashion in general over the AW15 season, or because I’ve slightly grown out of the ‘this is £8 and therefore I must buy it’ mentality, I’m not sure; but I definitely haven’t been Primark haulin’ like I used to. However, the Primark SS16 collection is now upon us, and I’m thinking that this season could potentially reignite some flames of lurve.
At the Primark SS16 press day back in November, the womenswear design manager, Sam Chilton, outlined the 3 main trends for the collection. First there was ‘Humble & Laundered’, with lots of oversized, striped, neutral toned pieces. Then ‘Sheer Romance, with romantic lace and floral prints (I know what you’re thinking: “Floral for spring? Groundbreaking” but c’mon, you can’t go wrong really.) Finally, ‘Road to Morocco’ is all about embellishment, fringing and plenty of denim pieces.
Treat your eyes to some of my favourite pieces below:While I’m not completely blown away, I do like the general feel of the collection and definitely hope to pick up some of these key pieces. Of course I’m all over the largely monochrome and neutral colour palette, and I also like the simplicity, and how easy-to-wear everything looks. You can see more from the Primark SS16 Collection on InStyle here.
What do you think of the Spring/Summer 2016 offering from Primark? Let me know in the comments!